Sport
Deep operational experience across leagues, clubs and rights holders.
Coming soon
Invest in sport. For real.
Keeps gives retail investors regulated access to sports capital structures, the same asset class institutions have always had to themselves.
What we're all about
A new market where investors, clubs and leagues all win.
Keeps is a regulated private-market platform giving individual investors direct access to sports capital: debt, equity, and everything in between. Simple to use. Seriously structured.
For investors, it's a genuinely differentiated asset class. For sports organisations, it's a new capital channel with a community built around it.
Shaped by the people who shaped the game.
"We've spent years working with clubs, rights holders and the people who run sport at the highest level. The same question kept coming up: why can't ordinary investors participate the way institutions do? Keeps is the answer. A regulated platform that opens up investing in sport to everyone."
Sir Kenny Dalglish,
Founder
Shaped by industry leaders
Built across Sports, Financial Regulation and Technology.
Financial Regulation
Designed from the ground up to align with regulatory frameworks.
Technology
A modern public-market experience, engineered for mainstream use.
Partners
Early access
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